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Testimonials

“RAW provide something extra, they’re available way after they’ve done what’s required of them, they made sure everything is OK with the project as a whole and ensure that you deliver”

Christian Anstice
Creative Director – Publicis

Charity

RAW have been the video production partner with many charities for over 4 years and during that time have developed a solid understanding of the PR and media requirements of the modern-day charity. Some of our work in this sector includes campaign and appeal videos for The British Heart Foundation, The Royal National Lifeboat Institution (RNLI) and The Army Benevolent Fund – The Soldier’s Charity.

Our team enjoys working closely with media, PR and corporate communications departments to develop a ‘house-style’ and strategy that perfectly aligns with the charity’s branding, vision and purpose. We’re also highly experienced in working with sensitive issues and in challenging environments.

Our approach to distributing content is always planned on a project-by-project basis to ensure  the most targeted and  far-reaching spread.

British Heart Foundation - Shop Volunteer Recruitment Campaign

RAW’s products and services include:

  • Campaign Launch Videos
  • Modular Presentation Aids
  • YouTube Set-up and Management
  • Social Media Strategy
  • Case Studies for Websites and DVD

We’d love to hear from you and discuss how we can help you add reach and value to your next campaign. Click here to read more about working with us.

CASE STUDY

Client: The British Heart Foundation (TBHF)

Brief: Work alongside TBHF in-house and external PR and marketing teams to assist in communicating the existing message for TBHF charity shops and shop volunteers using video and current communication tools.

Reach out and inform a new generation harnessing video, to help continue to raise awareness, update stakeholders and the public about TBHF charitable causes, works and volunteer opportunities.

Solution: While maintaining the existing organisational message it was important to help create fresh and exciting delivery methods and platforms to target new audiences.

We implemented a house style of video communication to merge and integrate with existing output from TBHF officers and departments to create new work within existing brand guidelines.

Reaching out and targeting new demographics required a soft approach that was kept within a budgetary framework. Funded by public donation we needed to achieve the brief in a fully measurable and accountable style.

Outcome: Audiences are now updated of TBHF activities online and through traditional video channels. Stakeholders and volunteers are able to view, understand and participate in more areas of the organization. Charity profile has been raised reaching new audiences, and market share.

TBHF have increased their number of shop volunteers